Cheer your team on all the way to the World Cup finals!
In collaboration with Dare Digital in London we’ve developed a Twitter campaign for Sony Ericsson. The campaign is connected to the football World Cup and you can participate in the contest by twittering about any of the specific keywords: for example the name of your country, team or your favourite footballer.
The campaign scans Twitter in real-time, looking for keywords. And when they appear your country is awarded with points. If you’re really cheerful and really lucky, maybe you’ll win the Sony Ericsson World Cup 2010!
