The Body Shop

The Body Shop contacted Britny prior to the launch of their new product Body Butter Duo. The target with the campaign was to boost the interest for the product and at the same time create a viral through their Facebook page. The solution became a classic Facebook competition with a graphic language that spoke to the target audience. Join in the competition here.

The basis of the competition is a quiz in which the origin of Body Butter was the theme. Another factor to consider was The Body Shops wish to get a higher knowledge in which product the different target groups were attracted to. A voting system collects info on which Body Butter was more popular.

Britny and the Body Shop have worked together since spring 2010. We have earlier collaborated in for example the Stop Sex Trafficking-campaign that raised approx. 7 million signatures globally (325 000 in Sweden). The Swedish signatures were handed to Beatrice Ask earlier in the summer.